Marketing

Subject: Organisation of the Swisscom Ltd stand at the international Telecom fair at Palexpo in 1999.

Type of assignment: Project management, management of stands and activities.

Description:

Complex one-year marketing project.

Solutions

Development of a complete event-marketing concept, including construction of a four-storey stand, presentation of new products, communication, invitation and management of VIPs, and organisation of events on the stand during opening hours and off-stand in the evening.
Management and sale of the mobile and fixed telecommunications infrastructure specifically developed for the event, for all foreign exhibitors (>100).
Management of an overall budget of CHF 20m and a multidisciplinary team of 20 managers and up to 150 people.